February 6-8, 2018Anaheim Convention CenterAnaheim, CA

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

Communicating with End Users After Commercialization

Speaker:
  • Danny Nou (Director of Human Factors, View | Dynamic Glass)
Location: 210A
Pass Type: Conference (Paid) - Get your pass now!
Conference Track: MD&M: New Technologies & Next-Gen Design
Recording: TBD

Once your usability testing is complete and your device has shipped, your opportunity to communicate with end users is over, right? Wrong! In this session, you’ll learn how the visual, audible, and tactile features you include in your device enable you to continue to convey vital messages after commercialization.

Topics to be covered include:

  • Emotional (Kansei) Engineering
  • Addressing Unmet Needs
  • Labeling and graphics
  • Iconography and branding
  • Package labeling