February 6-8, 2018Anaheim Convention CenterAnaheim, CA

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

Developing the Right Commercialization Strategy for Medical Devices

  • Marwane Berrada (Senior Director, Product Development , Cleveland Clinic)
Location: 210B
Pass Type: Conference (Paid) - Get your pass now!
Conference Track: MD&M: Product Development Best Practices
Recording: TBD

Although there is a somewhat-defined process for commercializing a medical device, it feels like an art rather than a science. Why is that? Maybe because commercialization is complex, cross-functional, somewhat scientific, but yet, emotional as an inventor’s vision, passion and perseverance are engaged. Come here about the Cleveland Clinic innovation journey and find out where you should start.

Topics to be covered include:

  • Drawing the appropriate value proposition
  • Common pitfalls in commercialization
  • Key areas of strategic focus
  • Lessons learned from Cleveland Clinic commercialization projects