February 6-8, 2018Anaheim Convention CenterAnaheim, CA
2018 Event Content Schedule
Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.
MD&M: New Technologies & Next-Gen Design
Too many entrepreneurs, small companies and corporate teams with breakthrough technologies have disappointing product launches — or encounter costly delays to market — because they did not understand their users and their users’ needs. This presentation will provide insight into how a user-centered design approach enables development of truly innovative products, while reducing both time to market and the business risks associated with new product development. We’ll also explore a case study that demonstrates how a user-centered design process led to an industry changing product.