February 6-8, 2018Anaheim Convention CenterAnaheim, CA

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

IDEO Workshop: Empathy, Insights & Innovation

Location: 210A
Pass Type: Conference (Paid) - Get your pass now!
Conference Track: MD&M: New Technologies & Next-Gen Design
Recording: TBD

In this 2 hour morning session, IDEO will share how their design process uses a variety of research and empathy building tools to derive rich insights and observations - which in turn are the focal point of product innovation. IDEO will share some of the many different methods we use to learn and be inspired, as well as discuss what tools work best in different contexts. The session will be very hands-on, with participants discussing IDEO case study examples as well as actively observing each other during a collaborative design challenge. Come ready to dive into the IDEO design process!