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Design for Demand: The Creation of NovaDerm® Skin Substitute


Kelly Hickel (Chief Marketing Officer, PureMedFarma)

Location: 210B

Date: Tuesday, February 6

Time: 1:15pm - 1:45pm

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: Product Development Best Practices

Vault Recording: TBD

The session will focus on the history and story of the Regenicin NovaDerm® product, which was developed as a direct result of the CEO, Randy McCoy's childhood burn experience. He parlayed that traumatic event into a product that helps burn victims of all types, using closed herd pathogen free Xenograft/Xenotransplant animal sourced materials. The product's path through the regulatory approvals process was more challenging than most, but it has succeeded. Come hear the personal journey from childhood challenges to adult IPO success, to safely and effectively treat catastrophic burn victims.