February 6-8, 2018Anaheim Convention CenterAnaheim, CA
2018 Event Content Schedule
Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.
MD&M: Product Development Best Practices
Line extensions built around cohesive platforms expand businesses. A platform strategy creates leverage that one-off products can’t while providing avenues to incorporate new technology and features. In this session, we’ll explore the issues associated with defining, developing, and sustaining platforms as a part of your overall product development strategy.
Topics to be covered include:
Product expansion strategies
Platforms as part of the product development process