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Panel: New Product Iteration: Is Your Process Better, Faster, & Cheaper?


Mark Wehde (Section Head, Division of Engineering, Mayo Clinic)

Anupam Phukan (Senior Program Manager, mHealth-Data and Informatics Innovation, Medtronic)

Russ Branaghan (Chief Scientist, Research Collective)

Eric Steuben (Vice President, Operations, PROCEPT BioRobotics)

Location: 210B

Date: Wednesday, February 7

Time: 9:15am - 11:00am

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: Product Development Best Practices

Vault Recording: TBD

The iterative design process is a simple concept. It allows designers and product developers to create and test ideas quickly. Those that show promise can be iterated rapidly until they take sufficient shape to be developed; those that fail to show promise can quickly be abandoned. In this session, you’ll learn a cost-effective approach to product iteration that puts user experience at the heart of the product development process and can improve time to market.

Topics to be covered include

  • Can companies innovate while iterating?
  • Can your fuzzy front-end development process serve as your test launch?
  • Benefits of using Agile-style methodology to save money and time as product moves from requirements to general release