Nicole Osmer is the founder of Health+Commerce, a boutique agency that helps innovators in health technology, medical devices and biotech achieve their business objectives through strategic communications and digital marketing programs. Prior to starting her consultancy, Nicole held senior external communications roles in-house at Abbott and Guidant. Her targeted programs for startups and major healthcare companies have brought life-transforming technologies to the forefront for millions of Americans. She is also a founding member of MedtechWomen, a nonprofit organization dedicated to highlighting women leaders in the medical technology industry. She lives in Healdsburg, Calif., with her husband and five children.