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Welcome to the ATX West Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.

Gia RozellsDirector of User-Experience DesignBecton Dickinson

Gia Rozells is a pioneer in the Human-Computer Interaction field who drove the integration of customer-centered thinking into the core values and processes at Intuit. She was the first Director of User Experience for Intuit and grew the UX community to over 230 experts. Gia authored the first version of Turbotax online, developed the Innovation Catalyst program, and helped create the Design for Delight method that drives innovation at Intuit. Currently, At BD, she is implementing new research and design processes and expanding the UX function across the company.